Black Friday Cyber Monday Sale | Klook
For one of the biggest local Klook campaigns ever, we wanted the design to be very stripped down and in-your-face, so that the focus would be on the sales and discounts.
Lines, in the Klook’s orange brand colour, are used as accents throughout all collaterals and also helps to tie it back to the Klook brand.
DECK DESIGN | SOCIAL MEDIA DESIGN
SOCIAL MEDIA
The orange line visual was used throughout our social media assets to advertise deals or post announcements. Since the orange line sort of looked like a highlighter, I also utilised paper elements for the teaser phase, such as the torn paper teaser announcement (top row, middle).
YOUTUBE AD
We also ran YouTube advertisements. Here, I animated the orange line to reveal each frame.
WEBSITE COLLATERALS
Our website required a lot of collaterals as well, and the orange line was a simple way to ensure customers could quickly recognise the campaign the assets are in relation to.
DIGITAL ADS
The digital ads were designed using a combination of Adobe Illustrator and Google Web Designer. We also used data from previous digital ad campaigns to inform the placement of elements such as our call-to-action button.