Midweek Makan is a campaign that highlights special promotions offered by Klook during the middle of the week.

The campaign required its own look to differentiate it from other assets that may have been posted throughout the week. It would also require multiple assets to be created every week.

I set out to create a look using Klook’s brand colours, and figured that by creating a pattern we could splash across all visuals, it would be an easy and seamless way to integrate the campaign’s look with Klook’s brand look.